Jersey Dairy ice cream gathers momentum in China
27 June 2016
The launch of Jersey Dairy ice cream in China is gathering momentum with extended distribution and a number of supermarket groups taking the product.
Currently our ice cream is on sale in Zhejiang, Jiangsu and Shanghai provinces, which have a combined population of over 200 million.
We have conducted a number of in-store tastings with positive customer feedback. Chinese consumers particularly like the creamy, natural taste of our product.
Bob Jones explaining the virtues of Jersey ice cream to customers in the Ole Store in Shanghai last week.